Digital Rights and Media Growth
Digitalization has been a key factor in the IPL’s post-COVID-19 success. Media rights have been sold for record amounts and streaming services have gained millions of new subscribers. This proves that the future of sports is online. I highly recommend reading the SureBets article: https://surebets.bet/news/the-post-covid-success-of-the-indian-premier-league/12422103/ to see how IPL has transformed itself into a media giant in the post-pandemic period. IPL has shown that a modern league is not just a sport, but a digital product. To attract an audience means to be where they live: on the Internet.
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The growing interest in online content has forced sports organizations to rethink their monetization strategy. IPL has been able to capitalize on digital rights by opening up new revenue streams and expanding its audience. This trend is relevant for the entire sports world.